Cristiano Ronaldo is one of the most influential figures in the world, known for his incredible football career and global social media presence. However, even the biggest stars make mistakes, and the dubbing of his YouTube videos is a clear example.
Voice-over is a technique where a translated voice is superimposed on the original audio, leaving the original voice in the background at a lower volume. While useful in certain contexts, it’s not ideal for content where emotional connection and authenticity are key. Here are 5 reasons why this technique fails and why Cristiano should reconsider his dubbing strategy.
1. It Destroys the Emotional Connection
Cristiano is known for his charisma and ability to connect with his audience through his voice and expressions. By using voice-over and keeping the original voice in the background, this connection is diluted. The emotions he conveys in his native language are lost, making the message less impactful.
2. It’s Distracting and Confusing
Hearing two voices at once can be confusing and distracting for the viewer. The voice-over keeps the original voice in the background, competing with the dubbed voice. This forces the audience to focus on figuring out which voice to listen to, rather than engaging with the content. In a space where every second counts to capture attention, this is a major mistake.
3. It Affects Perception of Quality
Cristiano Ronaldo represents excellence in everything he does, from his athletic career to his personal brand. Using a voice-over gives the impression of a low-budget production lacking attention to detail. This contradicts the image of quality and professionalism he upholds, affecting how his videos and content are perceived.
4. It Doesn’t Convey His Unique Charisma
Cristiano’s charisma—his tone, emphasis, and how he changes his voice to express emotions—is a key part of what makes him special. A voice-over, no matter how professional, will never capture the essence of his voice or the impact it has on his followers. The dubbed voice may sound generic and fail to convey the same energy.
5. It Limits Impact on International Audiences
Voice-over constantly reminds the viewer that they are watching a translation, interrupting their immersion in the content. Instead of allowing the audience to focus on the message and Cristiano’s personality, the voice-over creates barriers that limit connection and impact on international viewers.
What Should Cristiano Ronaldo Do?
Instead of relying on the voice-over technique, Cristiano should opt for a complete professional dubbing. Complete dubbing replaces the original voice with an interpreted translation that respects the intent and emotions of the original content, ensuring an immersive and authentic experience for the audience. This not only enhances the quality of the content but also preserves the high-level image Cristiano represents.
A great example of this is MrBeast, who has successfully reached global audiences thanks to well-done dubbing that retains the tone and energy of his original content.
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